Ember, the house Brownie, has been dusting off some new concepts and was happy to share one with me. Are you using keywords in your Pinterest posts for better searches?
What are keywords and how they are similar to hashtag words? First of all, keywords are words I associate to my products. So when someone is searching for me with the words (for example, my keywords could be doll, porcelain, or handmade) the chances are better that my products will be found.
Those same words could also be hashtag words but with the # symbol before it. Keywords and hashtags are both tools for the search engine to use in helping to locate me in cyberspace.
But what really sparked my inspiration in what Ember shared with me is a place I never thought to add keywords. That was to the naming of my images. How quickly I just drag and drop over a picture to pin to Pinterest when I am creating new pins. Stop!!! Take a moment... rename that file/image name to some key words. For example, I might rename the picture porcelain doll handmade.jpg. Right there I have made it easier for the Pinterest search engine to find me. Just one more baby step towards being seen.
This way your followers, when they click on your pin can go right directly to your FB page or Instagram and see more of what you offer. This is another way for your followers to find you and keep up on your latest creations.
Or are your boards arranged so when anyone comes looking for you, they see what you create first? It is, after all, YOUR ball and you should be the one shining.
Here are a couple of hints from the Dowager on how to improve your looks:
A way to look like a princess is by making all the boards relate to a theme or what your business is. If you come to my doll page you will find everything is Doll, Fairy, or Art themed. By the time you leave my boards you know exactly what I do and how it relates to my dolls. Whether or not I am an expert you will decide, but it will be apparent to anyone who comes to my page as to what I do and that I am proficient.
So, what is the big attraction to group boards? They will help your pins be seen by a bigger crowd, created by all the collaborators coming together, in a board which hopefully increases your reach. They are also an excellent source of re-pinnable content for your own boards.
Until Gardner planted this kernel of thought in my head, I hadn't really let my plan blossom. Now I had something to work with, as this has given me a new way to pin and grow.
Here is The Plan:
I also reach out to those that are following me and re-pin some of their interests or pins as well. The equation that I am planning is to re-pin 30-35 pins (1/2 coming from my group boards and 1/2 from followers) with an additional ten of my own. The ten of my own pins comes from the one new pin I created from my website (refer to steps one and two of The Plan). It will be exciting to see how well it works as I start using it this month.
So, include either in the pin's image or in the pin's description a call to action. A note in the pin description such as "Use this link to learn how to..." or "Click here to..." are good examples.
By giving the pinner a direction or compelling them to act might be all that they need to visit your site.
Websites really are almost dead in the water without social mediums like Pinterest to help them tread water and be rescued from the bottomless abyss of the Internet.
A way that Pinterest rewards the business page is by giving it importance or authority when that business pins from it's own website. It is called 'confirming domain authority'... meaning that I am a real person with a real product and therefore a good and trusting site.
So if pinners are coming to my website from a Google search and pinning me... or an Instagram platform (Snoop and I will have to look into this some more) and pinning me... or re-pinning me within Pinterest - these pinnings all go towards increasing my domain authority and bumping me up in the newsfeed or search.
But this is where my pinning can also become a little stale. If I keep re-pinning or saving the same content over and over, I am not helping myself nor establishing my authority. And in fact, if I do it too much, it could appear as spam on the platform.
In my case, I do all my posts by hand (so to speak), because I am not using any apps to schedule or make my posts. There are apps out there that could be used, but those you will have to find on your own as I am learning enough as it is (*smiling*).
How do I keep up with the newsfeed requirements of trying to post on Pinterest every day and still be fresh? I go back to my website, re-post a picture again but with some new fresh content and hashtags#, and Pinterest sees this as a new post. Now these pins are referred to as 'fresh' pins instead of my re-pinning an old post over and over again.
To recap then - taking an established picture from my website, giving it a face lift with new comments or hashtags#, and then pinning it fresh to one of my boards wins over re-pinning a post that I have pinned already on my boards several times. Food for thought...
Snoop has been snooping again and can't wait to tell Dragonia what he has picked up. Let me tell you what he has already told me...
Early this year (from what I can gather) Pinterest put out beta testing on a new method to communicate and share on their platform. It was called Communities, which would be about the same as "groups" on Facebook (for example).
Now Pinterest already had in-place a way for several people to get together to share ideas and comments. This was their original idea behind their Group Boards. From what I can understand, from all of the articles written about Group Boards, is that Pinterest might not have realized how popular and large these boards could grow. As such, in the beginning these boards had size limits to them.
To make a long story short, by the end of March 2o19, Pinterest combined the best of Communities and Group Boards together (more details about this will come in other blogs down the road). In the meantime, especially for us that like to network with Pinterest, commenting has become the "new tool" for being seen. Pins that have comments on them will rank higher now in a suggestion or search than ones that don't.
This is why you might have been seeing some changes in Pinterest recently. As Facebook has comments and 'likes' to boost our posts to help us be seen by others, so it now seems comments does the same for Pinterest.
I have recently read out there that Pinterest is in third place (behind Facebook and Twitter) and fast growing. So why not learn how to use it to the best of one's ability? I am hoping to share some of my discoveries in the weeks to follow as Snoop and I snoop through the Jungle of the Internet looking for clues to help us fight our way out of this confusion.
Snoop has found several articles about Instagram and Pinterest while searching for stories from something called the World Wide Web... we don't know what that means, but he swears by it...